This is fabulous example of a global company reaching out to its customer base and giving them the opportunity to share their ideas on how to reinvigorate its customer experience. Of course, the idea is only as good as Starbucks’ willing to adopt any of the suggestions that are made – and from what I’ve seen, they’re taking steps to do just that.
I’d like to see more companies taking this kind of approach – and it ties into some thinking I’ve been doing recently around brands and how they become more porous…
barbd 